St Moritz is the number one alpine holiday destination. Its name is a registered trademark and stands for style, elegance and class. St. Moritz is more than just a holiday resort. It was also the birthplace of Alpine winter tourism (in 1864) and has twice hosted the Winter Olympics. Nevertheless, St. Moritz first became famous thanks to its mineral springs, which were discovered 3,000 years ago and established the town as a summer spa resort early on.